© 2019 by Paige Brown. All rights are reserved.

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The aim of this project was to create a campaign solution for British Gymnastics. The campaign's aim is to entice more people to coach gymnastics and to promote the idea of passing on passion, skills, talent and knowledge to a newer and younger generation. Representations of movement have been included within the print design to represent the movements of a gymnast but also the movement of passing something on. The campaign has been explored through print, digital, out of home advertisement as well as promotional items that can be used at events or competitions.